Initial Research For A New Film Magazine
What does the cover look like?
The front of the magazine has a background colour of metallic silver
which attracts the readers attention due to the brightness of the colour, it
also makes the writing around it stand out more which helps when they are
trying to promote other aspects of their magazine. The fonts used on the cover
are very large and bold which makes it clearer for the reader to understand and
helps for the magazine to get their message across.
What is featured on the cover page?
The cover features a women holding a sword which fits into the action
style of what the magazine is promoting, she is taking up a large amount of the
cover to a point where the 'EMPIRE' isn't visible to show how powerful she is,
this tells the reader that this magazine is action packed and is different from
the other film magazines. The price of the magazine is also featured in very
small writing so the reader focuses away from the price and thinks more about
the positives of the magazine.
Does it have a centre page spread?
The magazine features a centre page spread for movies that are receiving
more attention in the media because they know readers are more interested in
these movies than any other and want to receive as much information on them as
much as they can. This helps Empire to sell more issues than any other film
magazine.
Does it have interviews?
The magazine features interviews with relevant film stars who are in
upcoming movies which gives the reader an edge into finding out what type of
actors will be featured in the film way before the film is released, this makes
the reader want to purchase the magazine to be able to gain more knowledge
about the film and receive an exclusive insight on the film which other
magazines don't offer.
Contests for readers?
The magazine offers readers the opportunity to take part in giveaways
and contests where they can win prizes. On page 6 there is a voucher which the
reader is able to use at their local Vue for a 20% discount on any movie of
their choice. This is a great way to interest readers into buying this magazine
as it applies to the topic of Film which the magazine is based on. Also, on
page 8 theres a contest which readers can enter for a shot at winning a brand
new movie projector alongside a 6 month prepaid membership for Netflix.
Film reviews?
The magazine is based on film reviews on movies that are both new and
old, this helps them to reach every target audience, as some people may enjoy
watching new movies whereas others are into classics. Alongside a review they
interview different actors from each movie which provides for a more detailed
look into the film which readers will be interested in. Due to Empire's large
amount of staff they are able to fit more than 30 film reviews in each issue
which makes them stand out from other film magazines as other film magazines
aren't able to keep up, this helps them to reach the top of the film magazine
market and become the bestselling film magazine every week.
